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Presenting CallMatrix Call Intelligence Platform

The only cost effective solution in the industry that does all the heavy lifting for your call marketing, freeing up your valuable time to focus on what matters most to you – growing your business.

Call Routing

Our advanced call routing feature allows you to auto qualify and distribute the inbound calls to the right customer representative at the right time.

With call routing, your sales rep can daypart your inbound calls and route the best leads to the right location or agent right in time.

Call Analytics

Derive actionable insights from your raw call data thru various multi-dimensional views indicating performance of campaigns based on geographic location, time of the day, day of the week or call origin. You can measure phone call conversions from different media channels and optimize your campaigns towards your goal achievement. You can also use this data for effective media planning.

Call Attribution

Connect every inbound call with the underlying media channel that drives it. Our Call Intelligent Platform allows you to track the keywords, campaigns and ad copies that drives your most valuable calls, helping you identify the most profitable sources for you to focus on.

Call Tracking

Call tracking helps you in recording and transcribing calls. Call recordings and transcriptions can be extracted for detailed analysis to determine quality of calls. This will help you improve your sales funnel & increase efficiency of your sales rep who receives those calls.

IVR Management

It’s not too uncommon to receive customer service calls from existing customers when all you want on your sales line is calls from new customers. You certainly can’t ignore customer service calls, however, handling such on sales line would be a waste of valuable resources.

This is where IVR Management feature comes into picture. It allows you to set right welcome & keypress messaging before calls are routed to the designed call center. It further allows you to split test multiple IVR messages to determine what works best. Using this feature, undesired calls can be routed to appropriate representative or can be completely eliminated with suitable messaging.

Adwords Integration

It provides tracking & analytics capabilities for calls that are originated from AdWords clicks. It offers slice & dice data analysis of revenue generated versus spending occurred at campaign, adgroup, keyword and creative level. This provides a clear visibility as to what campaign, adgroup, keyword or ad is responsible for driving the revenue/bottom line.

One click optimization feature allows for bid adjustments, budget planning, campaign restructuring, dynamic keyword addition, creative update with few easy steps.

Our platform provides APIs using which you can integrate call intelligence data with other industry leading marketing products.

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Call Intelligence, Marketing & Analytics Platform